Marketing and Sales
At PKC Business Services, we offer the skills, resources and objectivity to situate your products and services most optimally in the marketplace.
Through our affiliations with York University's Schulich School of Business and Sheridan Institute of Technology and Advanced Learning, PKC will:
- monitor the most current research, trends and factors affecting your markets; and
- analyze demographic, economic, social, competitive, environmental and regulatory conditions and what they mean for your business.
Identifying Market Opportunities
Our clients look to PKC to provide thorough, reliable direction leading to growth opportunities and increased market share. Very quickly, we'll get to know your business by examining your products/services, your distribution channels, customers, sales data and earnings picture.
Product/ Service Mix Analysis:
It is sometimes hard for a client to objectively analyze their product/service mix and take appropriate action. PKC will examine product/service life cycles and other variables that help identify your high performers and those with higher profitability potential. Our goal is to help you find the right mix that drives more profits to your bottom line.
Whether you're selling retail or business-to-business, PKC will analyze your customer base and review each of their revenue contributions along with other factors. We'll recommend ways to build customer potential and help you focus on those customers that will give you the best return.
Whether quantitative or qualitative, market research can offer valuable insight into your customers' attitudes, preferences and buying behavior. Along with determining which type of research meets your needs, our team will provide questionnaire design, sample identification, tabulation reports and analysis. We also incorporate state of the art technology that provides new windows for customer research, including the use of web-based or in-store touch screen kiosks for data collection, and other innovations as they come available.
Marketing and Sales Implementation
PKC does more than develop marketing plans. We work with clients to implement total marketing solutions that produce results and value for your organization.
Development of Marketing Plans
Taking into account changing dynamics in your marketplace, PKC will develop a living document and work with your relevant departments to implement and adjust strategies over time. PKC will bring its full range of expert analysis- business, financial, marketing and sales- to put your marketing plans on the fast track.
Successful product positioning starts with accurate market research, customer analysis and a full understanding of the winning attributes of your product or service. From there, PKC will work with you to articulate and design the branding platform from which all advertising and promotional materials can be built.
Advertising and Promotion
PKC aims to achieve measurable return on your investment by helping direct your promotional efforts most effectively. Along with consumer and trade advertising, in-store sampling and promotion, we will:
- introduce you to the most sophisticated technology in direct marketing database management;
- aggressively target consumers and new trade partners; and
- open up or enrich current trade channels with a promotional approach and sales materials that reflect the strengths, ideals and philosophy of your organization.
Sales Force Assessment
PKC will help ensure that every member of your sales force is generating the accounts and revenue that you need to meet sales goals. We will measure the productivity of your sales personnel and recommend any number of actions related to:
- salesforce restructuring;
- motivation and/or compensation; and
Our assessment will be conducted in house and/or in the field alongside your sales employees, with the goal of maximizing your sales investment.